Art Basel, Now on Your Walls: Samsung Art Store Adds a 22‑Work Paris Collection
The news: Samsung and Art Basel Paris have released a new 22‑work collection for the Samsung Art Store—available in 4K on The Frame and compatible 2025 Samsung TVs—bringing a curated slice of the fair directly to your living room walls.
What’s in the drop
According to Samsung’s announcement, the collection gathers masterpieces from galleries exhibiting at Art Basel Paris 2025, spanning pioneering modernists to today’s contemporary voices, and is available globally through the Samsung Art Store in 4K resolution. Samsung is the Official Art TV partner of Art Basel, and the company has been steadily expanding Art Store access across its 2025 TV lineup.
Why it matters for real walls
Digital displays deliver museum‑scale variety—but rooms still need physical texture and scale. Treat the TV as a rotating focal point and layer in tactile canvases or framed prints to balance sheen with materiality. Below, we pair Art Store’s gallery energy with Artoholica pieces that echo the color, rhythm, and scale of the new curation.
Related reads: Samsung Art Store x Art Basel Paris collection overview • Art Store availability on 2025 Samsung TVs • On-the-ground context from Art Basel Paris
Style it: “Bold & Blue” pairings that play with the Paris palette
Lean into saturated blues and jewel‑tone contrasts—motifs common across this year’s Paris booths—to make your digital curation feel intentional. Try one statement canvas opposite The Frame or stack two medium prints to build rhythm.
How to curate The Frame + physical art like a pro
1) Echo the palette, vary the texture
Pick one or two recurring hues from your digital rotation (e.g., Klein blues, saffron, verdigris). Mirror them once in a tactile piece—canvas, linen mat, or wood frame—so the room feels layered, not flat.
2) Size with intention
A 55–65" Frame reads as a 120–145 cm‑wide “artwork.” Anchor it with one large canvas (90–120 cm) on the opposite wall, or flank with two 50–60 cm pieces to maintain visual equilibrium.
3) Keep rhythm on the wall
Repeat geometry (grids, arcs, stripes) across digital and physical works to create quiet continuity—especially effective with abstract or kinetic pieces common to this year’s Paris curation.
If you’re color‑tuning The Frame, Samsung’s Art TV hub includes Art Mode controls and bezels that help the screen read like a framed print.
Craving more color direction? Our quick brief on Dulux’s trio of blues for 2026 breaks down frames, sizes, and art types that thrive with moody and mid‑tone blues. Read: “Dulux’s 2026 ‘Rhythm of Blues’: What It Means for Wall Art”.
Warm Neutrals & Sunrise Notes (to balance the blues)
Balance saturated screens with sun‑washed neutrals and graphic botanicals for depth and calm.
Also worth a look: Samsung press images (for editors) • Coverage: Art Store’s Paris curation • Earlier: Samsung’s 38‑work Art Basel in Basel collection
FAQ
What is the Samsung Art Store and do I need a subscription?
Samsung Art Store is a curated library of artworks available on The Frame and select Samsung TVs. You can purchase individual works or subscribe for rotating access. The new Art Basel Paris 2025 set is available via the Art Store on compatible TVs.
Which TVs support the new Art Basel Paris collection?
The Frame and compatible 2025 Samsung Neo QLED/QLED models with Art Store access. Check your model’s Art Mode/Art Store support before purchasing.
How do I make my TV look more like framed art?
Use a matching bezel, enable Art Mode with brightness reduction, and set a neutral matte background. Hang the TV at gallery height (145–155 cm to center) and pair with one tactile print for texture.
What size canvas should I pair with a 55" or 65" Frame?
For balance, try a single canvas around 90–120 cm wide across the room, or two 50–60 cm pieces in series. Over a 3‑seat sofa, 90–120 cm wide art typically reads “just right.”
How do I pick colors that work with both digital and physical art?
Choose 1–2 “linking” hues from your digital rotation and repeat them once in canvas or frame/mat choices. Blues + saffron, jade + charcoal, or wine + sand are reliable pairings for 2025–26.
References
- Samsung Newsroom — “Samsung Art Store Collection Brings Art Basel Paris to Living Rooms” (Oct 20, 2025)
- Samsung (NZ) regional release (Oct 24, 2025)
- Branding in Asia coverage (Oct 21, 2025)
- Samsung US — Art Store expands to 2025 Neo QLED/QLED & The Frame
- Samsung + Art Basel in Basel 38‑work collection (June 2025)
- Vanity Fair — context on Art Basel Paris 2025
- Hero image via Samsung Newsroom press media library: asset 60746